24:00

cost me $97 on eBay. So I

24:02

literally paid 10 times more money for

24:04

the exact same thing packaged in a

24:06

different way. Like was any difference

24:08

in the book and the audio? Literally

24:11

word for word. Some dude read the book and

24:14

then became CDs and I spent 10 times as

24:16

much. Okay? This is a lesson for you

24:18

guys. How many guys read

24:21

the dot-com secret book? Have you

24:23

guys read the expert secret book? Why

24:25

are you here then? Everything

24:27

I know is in those books.

24:30

Like it's... I got nothing else.

24:32

Oh, because

24:34

this package is from way. That make sense? We

24:36

have all understand that like what you have you

24:39

can package in so many different ways and because

24:41

of the experience how it's being fulfilled all those

24:43

things it shifts the value of it, right? This

24:45

is way more valuable than a $10 book. This

24:48

experience than being here. Alright.

24:51

So let me shift over to audio now, okay? So

24:53

this is the book that we republished. This is in

24:55

the public domain called Life Work and Farmer Burns. I

24:58

had my father log in a microphone out. He read

25:00

it. We turned into a CD and we started selling

25:02

this is probably 10 years ago. Started selling this

25:05

book on CD. So you can find a book

25:07

and you can read it. You have somebody else

25:09

read it. You find the book from public domain.

25:11

You can find something like that and you can

25:13

make an audio book. Very simple easy way to

25:16

do it, okay? Number two is you can interview

25:18

others. So this is... this is a

25:20

book. How many guys have read this book by the way? I

25:22

know all of our two comical of X members I sent you guys

25:24

a copy of it. Everyone's like, this thing is like bigger than the

25:26

phone book. It's one of the best books ever.

25:28

And I remember when it first came out,

25:31

David Fry, where's David at? Yes.

25:34

So David got it and he's like, this book's amazing that

25:36

he called it Vince James the author and he interviewed him

25:38

for a whole bunch of stuff and he made an audio

25:40

course out of it. And Dave's the genius.

25:42

I was like, I should just do what Dave did. So

25:44

then I called him up. I was like, hey can I

25:46

interview you too? And he's like, sure. And so I interviewed

25:48

the guy who wrote this book. The guy made... He was

25:50

a 28 year old kid. Made a

25:52

hundred million dollars through direct mail selling supplements. And

25:55

so I called him on the phone and I interviewed him and he let

25:58

me interview him for six hours when it was... done,

26:00

he's like, you can have the rights to

26:02

the audios, I have the rights to do every one with

26:04

him. I'm like, sweet. And so then like two years later,

26:06

I launched it and this actually became my very first ever

26:08

two comic club funnel. I made a million dollars selling the

26:11

interviews of the interview I did with this guy who wrote

26:13

the book. Isn't that amazing? How many

26:15

of you guys have ever read a book before? How many

26:19

guys could call the author and be like,

26:21

hey, can I interview you? And

26:23

somebody's like, oh, he's too famous, he wrote all these big books, he's

26:25

never gonna interview me. Okay, I'm gonna tell you the life of an

26:27

author. If you guys really want to know how it works. They

26:30

geek out on topic, they spend their whole life

26:32

writing this book and they're so proud of it,

26:34

they're so excited, right? And then they tell their

26:36

spouse or their family, their friends, they're like, okay,

26:39

that's weird. And they're like, oh, nobody cares? And

26:42

then there's an audience who gets the book and they love it and they

26:44

read and they're like, oh, my people, they read it, right? And

26:46

then somebody calls and like, hey, that book was

26:48

amazing. Can I interview you? The person's like, yes,

26:51

you can. Just so you

26:54

know, they want you to talk to

26:56

them. They want to share the stuff. It doesn't

26:58

happen enough. You went to Amazon and find the

27:01

top 10 authors of

27:03

books in your market, I guarantee you, 9 out of

27:05

10, you can get on the phone for free that

27:07

fast. Okay? Or you could actually... I

27:09

don't know if Jason Flattel was here this year.

27:11

But Jason gave me an idea that was brilliant.

27:14

He was doing an offer. This kind of ties back to the story

27:16

we'll talk about here in a minute. But he

27:19

was doing an offer, he was selling a funnel course and

27:21

he was like, I want to interview someone who did e-commerce

27:23

funnels. So he's like, well, Trey Llewellyn has got the highest

27:25

grossing e-commerce funnel right now inside of ClickFunnels. I

27:28

want to interview Trey. So he calls up Trey and he's like,

27:30

hey, can I interview? And they're friends. And

27:32

Trey's like, sure, man, you

27:34

can interview me. And Jason's like, well, I need to

27:36

wire you some money first. And Trey's like, no, don't

27:38

worry about it. I'll do the interview. He's like, no,

27:40

no, I need to wire you the money because

27:42

otherwise there's no value in this interview. And he's

27:45

like, what? And Trey's like, whatever. So Jason wires

27:47

them like $5,000. He does the interview.

27:50

And then when you see when Jason's

27:52

selling his product and does the stack, he goes through the stack.

27:54

He's like, number 1, number 2, number 3. He's like, number 3

27:57

right here. You see this right here? This is the guy. He

27:59

is the number 1. one ecommerce seller in

28:01

ClickFunnels. He had a funnel to 20

28:03

million dollars in six weeks selling flashlights.

28:06

And I wired him $5,000 to interview him. I'm coming

28:10

to find out the... I mean he does interviews but I wanted

28:12

to find out the real stuff. So, I paid him $5,000 to

28:15

interview him. And that interview you guys could have. All

28:17

of a sudden that bullet point in this stack slide

28:19

went from, oh, it's an interview. So, that's worth $5,000

28:21

now. The value instantly shoots

28:24

up, right? So, interviewing people

28:26

is huge. In fact,

28:28

when I launched the 10x secrets

28:30

course, I had my offer and it was good. I was

28:32

like, how do I make this sexier? So, the first thing

28:34

I did is I interviewed a bunch of people. I interviewed

28:36

this man right here. Where's

28:41

Myron at? Everyone loves Myron. Yeah.

28:45

Anyway, I interviewed Myron. I interviewed a bunch of

28:47

people who I learned how to close from stage

28:49

from. I interviewed all of them plugged that into

28:51

the course, increased the value of the course. Okay?

28:54

So, interviewing people is huge for any product. I don't

28:56

think there's a product I put out that are interview

28:58

people. I do it even if it's my product. I'm

29:00

like, who are the 10 other people I can interview

29:02

who have done something similar? Because all those things increase

29:04

the value of what it is I'm selling. Okay? And

29:07

then the last audio one is compiling

29:09

hard to find podcasts and audios and

29:11

things like that. Okay? If

29:13

I told you guys like, hey, my favorite... My

29:15

favorite podcast is Mixergy. I should go listen to it. How

29:18

much value is in that? Not

29:21

much, right? But if I was like, okay, there's this

29:23

one interview that Andrew did. And in

29:25

the interview, you start talking to the guy and he literally...

29:27

The guy showed 3 different websites that

29:29

were the key to blah, blah, blah, blah, blah.

29:31

And I listened to those things. I found the

29:33

websites. I never knew they existed. I started doing

29:35

the thing and that's how we got ClickFunnels to

29:37

do whatever, right? If I tell you that, you're

29:40

like, oh my gosh, I want to do

29:42

that podcast. Like, cool. When you sign up for my thing right

29:44

now, I'm going to give you a link directly to that podcast

29:46

so you can find it. Okay? You curating

29:48

stuff for people, there's value in that. Okay?

29:50

YouTube videos. I've done it tons of times

29:52

with opt-ins. We're like, opt-in here to get

29:55

a free video from Robert Kiyosaki teaching the

29:57

number one tax strategy for middle age Americans.

30:00

And I just found a video on YouTube of

30:02

Robert Kiyosaki teaching the number one thing on whatever,

30:04

and that's what I give people when they opt

30:06

in. Okay? So you curating stuff you think is

30:08

cool can be bundled into offers as well. Okay?

30:11

So there's the audio ones really quick. So audio

30:13

books, interviewing other people, and compiling hard to find

30:15

audios is a big thing. What's

30:17

up everybody? This is Russell Brunson. I've got something

30:19

really cool for you today from my friend Taylor

30:21

Wells. Taylor spoke at our last Funnel Hacking Live

30:23

because I wanted him to share a really cool

30:26

concept about what he calls the revolving pricing method.

30:28

And today he decided to sponsor the podcast to give you

30:30

guys more access to this super cool strategy that you

30:32

are going to love. It's something we've been implementing into our

30:35

high-end coaching program as well, and it is amazing. But

30:37

to kind of give you some context about this offer he's

30:39

making for you guys, as you may or may not know,

30:41

a few years ago, JP Morgan Chase did a study, and

30:44

guess what they found? They found that the average small business

30:46

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30:48

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30:50

a month of cash on hand. Now if you're like me,

30:52

the idea of your business being one bad month away from

30:55

disaster is enough to make your stomach drop. Am I right?

30:57

But we're faced with how the economy's been lately,

31:00

and it's not the time to be gambling with

31:02

your finances. So Taylor put together this book called

31:04

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31:06

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31:08

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31:10

talking about creating sustainable and real predictable income for

31:12

the long haul. Now here's where it gets even

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31:21

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31:37

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31:41

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31:44

Do not miss out. Last

31:46

one I'm gonna go through really quickly is video. Okay,

31:48

there is a program. How many of you guys here

31:50

use Windows? Have

31:52

you guys used Macs? Holy

31:56

cow. All right. Okay.